- Lifetime access to course videos
- Access to any course updates
- 10% discount to other courses
- Subtitles in Hebrew and English
Build one sales pitch your whole team can tell the same way
For product marketers and marketing leaders in cyber, taught by Eyal, who runs product marketing at Cato Networks
Join the online course
Eyal
- A real pitch structure you can copy: discovery, vendor intro, problem statement, solution statement, how you do it better, competitive positioning, close.
- The discovery section most sellers skip, and why it makes or breaks every pitch.
- How to get sellers who are not natural storytellers to deliver your story consistently.
- A walkthrough of the actual Cato Networks pitch, the one used in deals for over five years.
8 lessons
, bite-sized, around 6 minutes each
For cyber product marketers and marketing leaders
, anyone who owns or trains on the sales pitch
52m total
, watch in a sitting or over a week
Lifetime access
, learn at your own pace
Your instructor: Eyal
Eyal has been at Cato Networks for almost 10 years, seven of them building the company’s global product marketing organization, now 13 PMMs across North America, Europe, and Asia Pacific. His scope also covers analyst relations, pricing, business development, sales enablement, and security thought leadership. He joined while Cato was in stealth, moved from product management to product marketing, and built the pitch system that grew with the company. He teaches from that experience, with real stories from the work.
Tech is fantastic, but it is almost never enough
Having the right technology for the customer’s problem does not win the deal. People decide on emotion, and a dry feature pitch gives them nothing to remember or act on. The harder problem comes after you build a good story: getting a sales team that does not take pride in storytelling to tell it the same way every time. This course is about both, the story and the system that keeps it consistent.
What’s inside
Eight short lessons, each grounded in real work from inside Cato Networks.
Intro
Meet Eyal, his decade at Cato Networks, and why selling a new category needs a story.
Telling a Compelling Story
The pitch outline, why discovery matters most, and how to set up problem and solution statements.
How We Do It Better
Present your solution with an architecture slide, tie differentiation back to the discovered pain.
Passing the Story to Sales
Four rules for getting non-storyteller sellers to deliver your pitch consistently.
Turning Your Sensors On
Read audience reactions, track conversion, and tell singular events apart from real trends.
The Cato Networks Pitch
A walkthrough of the actual deck, delivered in under 20 minutes, plus speaker notes and practice.
Pitch Deck Maintenance
Use PowerPoint custom slideshows for modules, and plan updates with a three-month training runway.
FAQs
Eyal answers six common questions on company stage, industry maturity, personas, and pitch ownership.
Start learning today
Join the course
Lifetime access
$79
Included
Boost expertise
- Learn from those who’ve done it, not just taught it
- Access battle-tested marketing playbooks from top CMOs
- Master emerging technologies before they become mainstream
Be part of a community
- Join an exclusive network of future marketing leaders
- Build relationships with decision-makers at top companies
- Access priority recruitment channels for leadership roles
Stay ahead
- Stay ahead of marketing trends with real-time updates
- Transform theoretical knowledge into practical success
- Get the most innovative marketing playbooks of experienced CMOs
What people are saying…
Last week, I officially wrapped up the G-CMO Cyber Pro Marketing Program! 🚀
Cybersecurity isn’t just another industry—it’s a constantly shifting battlefield where marketing needs to be as strategic as the solutions themselves. This program reinforced just how multi-layered this space is and how impactful marketing can be when done right.
With my background in GTM, branding, and strategic marketing, I’ve always believed that the key to great marketing is staying sharp and open to new perspectives. This program was a fantastic opportunity to refine how I approach this ever-evolving space.
A huge thank you to Orit Cohen, Yitzy Tannenbaum, and the incredible experts from Check Point Software, Checkmarx, Pentera, JFrog, Radware, AWS, and more for sharing their insights and expertise.
With amazing people, you get amazing results! 🔥
May, 2025
As part of my onboarding into the role of Head of Marketing at GlobalDots—and my leap into the world of CISOs and CTOs—I took the G-CMO Cyber Pro Marketing course.
Now, let’s be honest: logging in every Sunday at 18:00 and staying until 20-21 is objectively awful. But somehow, this course turned out to be great! World-class content and a group of legends who made it all so worthwhile.
And now… we’ve graduated! 🎓
I couldn’t resist sharing this great photo from such an incredible experience. Here’s to learning, growing, and connecting with amazing people along the way!
January, 2025
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About the GCMO & Airfleet partnership
G-CMO is a leading Israeli invite-only powerhouse for top global marketing professionals committed to advancing the skills influence and success of senior marketing leaders both in Israel and globally.
Airfleet creates and optimized revenue driven websites for B2B tech. Offering services such as design, development, SEO, conversion optimization, analytics and marketing automation. With more than 400 tech B2B clients, Airfleet understand the nuances of B2B tech websites.
Over
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+
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100.000
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