- Lifetime access to course videos
- Access to any course updates
- 10% discount to other courses
- Subtitles in Hebrew and English
Find your cyber ICP fast, then message the CISO so they actually listen
For cybersecurity marketers, taught by Aviv Cohen, CMO of Pentera
Join the online course
Aviv Cohen
- The CISO sees thousands of vendors fighting for attention. This course shows how to cut through with short, clear messaging.
- Learn how to define your ICP fast using ChatGPT instead of waiting months for it to emerge.
- Understand how cybersecurity buyers actually think: risk-averse, cynical, factual, allergic to fluff.
- See real Pentera campaigns that worked, from children’s books to cyber cartoons to a physical Bitcoin giveaway.
6 lessons
bite-sized, around 8 minutes each
For cybersecurity marketers
new VPs, demand-gen managers, and founders working out who to sell to
46m total
watch in a sitting or over a week
Lifetime access
learn at your own pace
Your instructor: Aviv Cohen
Aviv Cohen has been the CMO of Pentera for over seven years. His path ran from aviator to engineer and coder, then product management, then marketing, and he credits that engineering and product background for his work in cyberspace. Pentera helps customers reduce cyber exposure by validating their security defenses, emulating real threats and telling customers what to fix. The company came out of stealth in 2018 and serves 1,200 customers across more than 60 countries. This course shares what Aviv learned there about targeting and messaging the ICP.
The CISO has a chronic marketing intolerance
Some say 3,000 vendors are all trying to reach the same CISO’s mind, heart, wallet, and priority list. Aviv calls it the toughest competition in any industry. The CISO is buried in messages, invitations, and conferences, and still has a job to do. Most vendor websites make it worse with long, empty verbiage that says nothing. This course is about reaching that person anyway.
What’s inside
Six short lessons that take you from no ICP to a message a CISO will read.
Intro
Meet Aviv Cohen and the core problem: reaching a CISO who is drowning in vendor noise.
Taking it from the top
Document your ICP and messaging as a team, and start even when you don’t know it yet.
Speeding up with ChatGPT
Build a quick CISO persona with ChatGPT: age, background, education, and pay.
The CISO Mind
Link your product to a budget category and message to a risk-averse, fact-driven buyer.
The Double E
Use entertaining, emotive campaigns, then prompt ChatGPT to map your buying personas.
Summary
Respect the persona, show value in plain English and video, stay consistent, and use ChatGPT to improve.
Start learning today
Join the course
Lifetime access
$79
Included
Boost expertise
- Learn from those who’ve done it, not just taught it
- Access battle-tested marketing playbooks from top CMOs
- Master emerging technologies before they become mainstream
Be part of a community
- Join an exclusive network of future marketing leaders
- Build relationships with decision-makers at top companies
- Access priority recruitment channels for leadership roles
Stay ahead
- Stay ahead of marketing trends with real-time updates
- Transform theoretical knowledge into practical success
- Get the most innovative marketing playbooks of experienced CMOs
What people are saying…
Last week, I officially wrapped up the G-CMO Cyber Pro Marketing Program! 🚀
Cybersecurity isn’t just another industry—it’s a constantly shifting battlefield where marketing needs to be as strategic as the solutions themselves. This program reinforced just how multi-layered this space is and how impactful marketing can be when done right.
With my background in GTM, branding, and strategic marketing, I’ve always believed that the key to great marketing is staying sharp and open to new perspectives. This program was a fantastic opportunity to refine how I approach this ever-evolving space.
A huge thank you to Orit Cohen, Yitzy Tannenbaum, and the incredible experts from Check Point Software, Checkmarx, Pentera, JFrog, Radware, AWS, and more for sharing their insights and expertise.
With amazing people, you get amazing results! 🔥
May, 2025
As part of my onboarding into the role of Head of Marketing at GlobalDots—and my leap into the world of CISOs and CTOs—I took the G-CMO Cyber Pro Marketing course.
Now, let’s be honest: logging in every Sunday at 18:00 and staying until 20-21 is objectively awful. But somehow, this course turned out to be great! World-class content and a group of legends who made it all so worthwhile.
And now… we’ve graduated! 🎓
I couldn’t resist sharing this great photo from such an incredible experience. Here’s to learning, growing, and connecting with amazing people along the way!
January, 2025
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About the GCMO & Airfleet partnership
G-CMO is a leading Israeli invite-only powerhouse for top global marketing professionals committed to advancing the skills influence and success of senior marketing leaders both in Israel and globally.
Airfleet creates and optimized revenue driven websites for B2B tech. Offering services such as design, development, SEO, conversion optimization, analytics and marketing automation. With more than 400 tech B2B clients, Airfleet understand the nuances of B2B tech websites.
Over
30
+
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$
100.000
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