- Lifetime access to course videos
- Access to any course updates
- 10% discount to other courses
- Subtitles in Hebrew and English
Field Marketing Is Not Event Management. It’s GTM Leadership for Your Region.
For cybersecurity field marketers who want to own the regional plan, taught by Caroline Rosenberg, CMO at Seraphic Security.
Join the online course
Caroline Rosenberg
- Reframes field marketing from event logistics to regional go-to-market leadership.
- Walks through the full process: interview the field team, build strategy, then a tactical plan.
- Shows how to build a SWOT and an ICP per region, not just one for the whole company.
- Covers the sales partnership in depth: funnels per region, KPIs, SLAs, and shared terminology.
11 lessons
bite-sized, roughly 6 to 7 minutes each on average.
For cybersecurity field and regional marketers
managers, VPs, and anyone owning a territory.
1h 12m total
watch in a sitting or over a week.
Lifetime access
learn at your own pace.
Your instructor: Caroline Rosenberg
Caroline Rosenberg is CMO at Seraphic Security, a browser security company. It is an early-stage startup growing fast, with CrowdStrike among its investors, and recently raised a round A. Before Seraphic, Caroline was at Adaptive Shield, a security posture management company acquired by CrowdStrike. Prior to that she was a CMO advisor working with cybersecurity startups, and earlier was director of marketing at Checkmarx, an application security company. She teaches this course from years of building regional marketing inside cybersecurity companies.
Most companies think field marketing is all about events
Caroline sees it across the board: open positions and team mindsets treat field marketing as event management. Events matter, but they are not the whole job. When the field marketer only books events, no one owns the regional go-to-market plan, and marketing and sales drift out of alignment. This course takes the opposite view: you have the power to make the role about regional GTM leadership.
What’s inside
Eleven lessons that move from strategy to the street.
Intro
Meet Caroline Rosenberg and the core idea that field marketing is more than events.
What is field marketing all about
The push-and-pull of information between the field and HQ, and filling sales gaps.
Choose Your Lane
Interview your regional sales team to map the field, from accounts and channels to partners and communities.
SWOT Analysis
Build a strengths, weaknesses, opportunities, and threats map per region, not just company-wide.
The Regional ICP
Define target company size, industries, titles, tiers, and goals separately for each territory.
Your Tactical GTM Plan
Turn strategy into operations by mapping activities, budgets, channels, and expected pipeline per region.
Working With Sales
Build a funnel per region and align your plan with each AE’s quota and KPIs.
Internal Comms & Relationship Building
Run regular syncs with AEs and push information both ways between field and HQ.
Methodology, Terminology & SLAs
Align on shared definitions and set SLAs across marketing, SDRs, and sales, plus how to evaluate an event.
Picking Your Booth
Choose booth type and location by traffic, then build a physical funnel on the floor and localize assets.
Summary and Key Takeaways
Field marketing is strategy plus execution, relationship building, and partnership with sales.
Start learning today
Join the course
Lifetime access
$79
Included
Boost expertise
- Learn from those who’ve done it, not just taught it
- Access battle-tested marketing playbooks from top CMOs
- Master emerging technologies before they become mainstream
Be part of a community
- Join an exclusive network of future marketing leaders
- Build relationships with decision-makers at top companies
- Access priority recruitment channels for leadership roles
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- Transform theoretical knowledge into practical success
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What people are saying…
Last week, I officially wrapped up the G-CMO Cyber Pro Marketing Program! 🚀
Cybersecurity isn’t just another industry—it’s a constantly shifting battlefield where marketing needs to be as strategic as the solutions themselves. This program reinforced just how multi-layered this space is and how impactful marketing can be when done right.
With my background in GTM, branding, and strategic marketing, I’ve always believed that the key to great marketing is staying sharp and open to new perspectives. This program was a fantastic opportunity to refine how I approach this ever-evolving space.
A huge thank you to Orit Cohen, Yitzy Tannenbaum, and the incredible experts from Check Point Software, Checkmarx, Pentera, JFrog, Radware, AWS, and more for sharing their insights and expertise.
With amazing people, you get amazing results! 🔥
May, 2025
As part of my onboarding into the role of Head of Marketing at GlobalDots—and my leap into the world of CISOs and CTOs—I took the G-CMO Cyber Pro Marketing course.
Now, let’s be honest: logging in every Sunday at 18:00 and staying until 20-21 is objectively awful. But somehow, this course turned out to be great! World-class content and a group of legends who made it all so worthwhile.
And now… we’ve graduated! 🎓
I couldn’t resist sharing this great photo from such an incredible experience. Here’s to learning, growing, and connecting with amazing people along the way!
January, 2025
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About the GCMO & Airfleet partnership
G-CMO is a leading Israeli invite-only powerhouse for top global marketing professionals committed to advancing the skills influence and success of senior marketing leaders both in Israel and globally.
Airfleet creates and optimized revenue driven websites for B2B tech. Offering services such as design, development, SEO, conversion optimization, analytics and marketing automation. With more than 400 tech B2B clients, Airfleet understand the nuances of B2B tech websites.
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