- Lifetime access to course videos
- Access to any course updates
- 10% discount to other courses
- Subtitles in Hebrew and English
Make AI a Force Multiplier for Your Cyber Marketing, Not a Strategy Replacement
For cybersecurity marketers, taught by Liliya Miringof, VP Marketing at WHITEHAT Cyber
Join the online course
Liliya Miringof
- Built from raw, real use cases run inside a working cyber marketing team, not theory or demo reels.
- Explains how AI workflows work under the hood so you can apply them to your own context.
- Faces the discovery shift head on: cyber buyers searching through ChatGPT, zero-click reality, broken attribution.
- Walks the OpenAI optimization matrix step by step: prompt engineering, RAG, fine-tuning, and combining them.
15 lessons
bite-sized, around 3 to 4 minutes each
For cybersecurity marketers
practitioners building scalable growth engines and content operations
53m total
watch in a sitting or over a week
Lifetime access
learn at your own pace
Your instructor: Liliya Miringof
Liliya Miringof is VP Marketing at WHITEHAT Cyber. She has held multiple marketing roles over the last 15 years, with her focus on what she calls “Math in Marketing”: scalable growth engines, data, technology, and automation, and in the last two years, AI. She and her team ran the experimentation, research, successes, and failures behind the workflows in this course, including WHITEHAT’s AI Radar.
The discovery paradox: more content, less visibility
Cyber buyers now research through ChatGPT and AI overviews, not link-by-link search. Some teams report organic traffic drops of 25 to 40 percent, and Liliya cites SparkToro data showing cybersecurity searchers are 115 percent more likely to use ChatGPT than the general population. You need to produce more content while attribution vanishes and only a fraction of AI crawls turn into a visit. The instinct is to optimize what already ran. The harder question is what the shift on the user side actually demands.
What’s inside
One session, fifteen lessons, in order.
Intro
Meet Liliya Miringof and the idea of AI as a force multiplier, minus the LinkedIn hype.
Agenda
Why this focuses on how AI works under the hood, not tools or fundamentals.
The discovery paradox
How AI changed buyer discovery, with cyber search shifting harder toward ChatGPT.
From keywords to context
How search evolved from short queries to long, context-rich prompts about specific pain points.
The discovery paradox 2: zero clicks
Zero-click reality, AI overviews, dark-funnel attribution, and rethinking the website as front door.
Your Own AI Chatbot: The Chat Experience
Letting users chat with your site, tied to ABM data and follow-up automation.
Is Content Marketing Dead
Why stellar content still earns a place in the machine’s mind, with AI cutting production time.
LLM Optimization Matrix
The OpenAI matrix mapping context and output optimization across prompts, RAG, and fine-tuning.
Prompt Engineering
The ingredients of a strong prompt: role, objective, audience, constraints, inputs, and breaking tasks into steps.
Prompt Engineering lvl 2
Prompt template libraries and custom GPTs, plus where they fragment and break down across a team.
RAG
Building a retrieval brain from cyber, internal, and marketing sources, served by a hive of AI agents.
AI Practical example
WHITEHAT’s AI Radar: turning breach intel into briefings and outreach in under one business day.
AI & Creativity
How AI lowers the cost of B2B creative, shown through the Palo Alto Networks campaign and asset orchestration.
Responsible AI: Guardrails and Principles
Start at bottlenecks, keep humans in the loop, protect data and IP, avoid shadow tooling and vendor lock-in.
Summary
AI is a force multiplier, not a strategy replacement. Define who you are first, then amplify.
Start learning today
Join the course
Lifetime access
$79
Included
Boost expertise
- Learn from those who’ve done it, not just taught it
- Access battle-tested marketing playbooks from top CMOs
- Master emerging technologies before they become mainstream
Be part of a community
- Join an exclusive network of future marketing leaders
- Build relationships with decision-makers at top companies
- Access priority recruitment channels for leadership roles
Stay ahead
- Stay ahead of marketing trends with real-time updates
- Transform theoretical knowledge into practical success
- Get the most innovative marketing playbooks of experienced CMOs
What people are saying…
Last week, I officially wrapped up the G-CMO Cyber Pro Marketing Program! 🚀
Cybersecurity isn’t just another industry—it’s a constantly shifting battlefield where marketing needs to be as strategic as the solutions themselves. This program reinforced just how multi-layered this space is and how impactful marketing can be when done right.
With my background in GTM, branding, and strategic marketing, I’ve always believed that the key to great marketing is staying sharp and open to new perspectives. This program was a fantastic opportunity to refine how I approach this ever-evolving space.
A huge thank you to Orit Cohen, Yitzy Tannenbaum, and the incredible experts from Check Point Software, Checkmarx, Pentera, JFrog, Radware, AWS, and more for sharing their insights and expertise.
With amazing people, you get amazing results! 🔥
May, 2025
As part of my onboarding into the role of Head of Marketing at GlobalDots—and my leap into the world of CISOs and CTOs—I took the G-CMO Cyber Pro Marketing course.
Now, let’s be honest: logging in every Sunday at 18:00 and staying until 20-21 is objectively awful. But somehow, this course turned out to be great! World-class content and a group of legends who made it all so worthwhile.
And now… we’ve graduated! 🎓
I couldn’t resist sharing this great photo from such an incredible experience. Here’s to learning, growing, and connecting with amazing people along the way!
January, 2025
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About the GCMO & Airfleet partnership
G-CMO is a leading Israeli invite-only powerhouse for top global marketing professionals committed to advancing the skills influence and success of senior marketing leaders both in Israel and globally.
Airfleet creates and optimized revenue driven websites for B2B tech. Offering services such as design, development, SEO, conversion optimization, analytics and marketing automation. With more than 400 tech B2B clients, Airfleet understand the nuances of B2B tech websites.
Over
30
+
of in-depth knowledge
$
100.000
learn at your own pace
